The Art Of Custom Folders

A bold title? I would have to disagree with you there, there is most definitely an art to a folder perhaps if you are not in ‘the business’ you will not appreciate the art of the humble object. By the way I am talking about the Folder business, not the Art business. Yes, the folder business, some might look at a folder and think “Well, that’s not complicated, it’s just a folder.” And to some extent I would be forced to agree with any fellow who made this observation, however I would be willing to wager my last penny on the fact that he wasn’t looking at a Lion Presentation Customised Ring Binder.

customised ring binder

 

You see it is our business to know EVERYTHING about custom binders – and there really is a lot to know. We have never wanted to produce tens of thousands of cheap, basic folders; we are always searching for that extra touch of class, the feel of the material, the subtle padding underneath, the slightly textured contours of your company’s logo, the engineered edges, extra internal pockets for business cards, loose paper, envelopes and pens. All of the little extras that come together to make a work of art that is appreciated by its owners and revered by those who don’t yet own one. It is true; I take the folder business very seriously indeed.

Are you the sort of person that appreciates seamless quality and little extra after thoughts that add something to a product? Good, that says a lot about you and your business – you are the sort of person that’s going places. I think it’s no coincidence that all of my clients do very, very well in their own businesses – that’s because they have this mentality that details matter. In many cases these details are embodied in their Customised Ring Binder.

Via https://www.lionpresentation.co.uk/the-art-of-custom-folders/

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Creative Oyster Card Wallets

London is the business capital of the world and the vast majority of Londoners carry an Oyster Card… in a card holder. Those who live in London strive to stand out from their neighbours and the competition is fierce with over 7.5 million residents. The market for oyster card holders is one of the most dynamic new markets in the capital, with scores of companies investing in artistic and attractive designs.

Lion Presentation have come up with a range of card holders with designs to suit everyone and functionality to match. They have created card holders with mirrors, ticket pockets and back pockets, oyster card holders with promotional micro-fibre cloth, over-sized oyster card holders as well as embossed oyster card holders. Phew! That’s quite a choice.

The best thing about these products is their customise-ability, they are really easy to customise and can become highly effective communication devices and Lion are more than happy to help. They can add photographic images of the highest quality as well as all the accessories mentioned above and create a very exciting promotional product for you or your business. Of course being a Lion product, it’ll be tough, long lasting, cost effective and a powerful tool in communicating you brand.

Via https://www.lionpresentation.co.uk/creative-oyster-card-wallets/

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Use Presentation Folders as an Effective Marketing Tool

Today’s presentation folders can do much more than simply hold paperwork! There are an endless array of uses for individuals, educational institutions and business organisations. Indispensable within an office environment, presentation folders also act as a powerful marketing tool when you’re out and about.

It’s easy to customise presentation folders to your exact specifications at a fraction of the cost of other forms of branding, marketing and promotion. A customised folder is ideal for use at exhibitions, business meetings, trade shows and presentations and provides the perfect cost effective way to promote your brand.

Powerful Presentations

Whenever people meet they make several snap judgements about each other before they even open their mouths. A presentation folder is a sure fire way to make the right first impression at business meetings, conferences and corporate gathering and give you the professional edge. You can use your folder to keep your important paperwork organised, whilst an expert promotional design will give further impact to your message.

Brand Promotion

More and more businesses are utilising the power of promotional materials that can be given away at events or to prospective clients. Mouse mats, mugs and printed pens are all very well, but a branded promotional folder is much more likely to be used and seen by others and will generally have a longer shelf life too, which means the money you spend goes further. You can create a completely unique design that will specifically appeal to your target customers to further enhance your brand identity.

Impressive Information

Many companies need to distribute information both internally and to clients. A beautifully branded presentation folder can be used to distribute all types of documents including leaflets, posters, presentation notes, training manuals, catalogues and product information. Since much of the data presented at conferences and to clients will be used for reference, a quality presentation folder is an ideal way to ensure that the necessary information is easily accessible.

Exceptional Design

In order for your presentation folder to pack a powerful punch, it needs to look as professional as possible, which is why if you’re considering promotional presentation folders for your business it’s best to call on the experts. You can order high quality presentation folders online complete with professionally designed branding so your folders reflect the quality of your business.

So if you want a quick and cost effective way to promote your business and get the professional edge over your competitors then order your customised presentation folders today.

Via https://www.lionpresentation.co.uk/use-presentation-folders-as-an-effective-marketing-tool/

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Customised Ring Binders An Effective Marketing Tool

Any savvy business owner worth their salt knows that if you want to gain custom you need to make sure people know about you. These days there are a million different marketing tactics to try such as social media, radio ads and even leaflet drops. Although advertising your services in this way can be effective, it’s also very expensive. Today, many business owners overlook the value of promotional goods that they can give away to prospective clients for a lot less than it costs to advertise in other ways.

Use Customised Ring Binders as a Marketing Tool

Trade shows and exhibitions are essential for many types of business and are one of the most powerful things business owners can do to advertise their services. Many companies that attend such events give away free items to prospective clients that feature the company name or logo. However, some companies make a huge mistake when deciding what items they should give away, but that mistake is easily avoidable.

Many marketing experts believe that customised ring binders can be more effective than things like pens, T shirts or mouse mats and there’s a very simple reason why. The problem with promotional T shirts is that it’s highly unlikely that anyone you give one to will ever wear it. what is more likely to happen is that your expensively produced T shirt will get chucked straight into the back of the wardrobe or the bin, never to be seen again. With items like mouse mats or pens, once again it’s easy for them to get lost or discarded mainly because neither are particularly useful.

Businesses Still Utilise Ring Binders For Promotional Items

If you’re a business owner that utilises promotional events and exhibitions then you’ve probably been on the receiving end of a number of promotional items yourself. Think about which of them you’ve used and which you’ve thrown away and it’s easy to determine that other people are likely to behave in the same way.

Ring binders, on the other hand are a fantastic item to give away at promotional events because they are much more likely to be used by the recipient. They also project a more business-like image than a T shirt or a pen which could help give your company’s promotional materials the professional edge. What’s more, each time your prospective client uses your ringbinder they will see your company name and logo which will help to increase your brand awareness no end.

Whether your business is large or small it’s always important to create and maintain awareness of your brand. Choose customised ring binders to effectively promote your company and give potential customers something they really want.

Via https://www.lionpresentation.co.uk/customised-ring-binders-an-effective-marketing-tool/

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Branding Your Business Successfully

Compliment Your Business With Beautiful Branding

Branded office stationary is one of the single most important aspects of your business. It makes your staff feel more proud and gives your customers more faith. Most importantly it makes your brand memorable. Think about how many offices you have been to where the folders and the stationary are standard issue, bulging, untidy and just stacked on a shelf collecting dust. I bet you are having difficulty remembering…. That’s because the office wasn’t memorable.

If that same office changed all of its stationary and folders to incorporate their logo and brand identity the experience that you had would probably have been more positive and definitely more memorable. Lion Presentation are masters at helping their clients build and develop their brand identity and take it to the next level.

How much stationary can you really change though – and what counts as stationary for that matter? Well Lion are happy to think outside the box. As well as traditional branded stationary (folders, business cards, pens, letterheads etc) they also do credit card wallets, tax disks and diaries. Basically, if you think about it, they’ll do their best to do it.

One of the more fundamental aspects of stationary are Lion’s branded PVC binders. These can be made very simple in order to differentiate and hold documents or more elaborate for presentations and conferences. They can make binders with all sorts of little pockets – for business cards, pen loops and corner pieces all of which extenuate your brand values and identity, ingratiating you to your clients. These also make great keepsakes for after a conference, with your contact details or website printed on it you can guarantee more business.

If you want to get noticed and take your business to the next level, you need to celebrate your brand and promote it in all you do and in all of your office stationary and paraphernalia. Lion Presentation has been helping businesses to promote their brand in this way for years and will have loads of suggestions for you. Give them a call and you’ll be remembered.

Via https://www.lionpresentation.co.uk/branding/

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5 Ways to Create Beautifully Designed Presentation Folders

Another post we’ve decided to re-publish, here we guide you on the types of materials you’ll need or at least want to think about.

Whilst the contents of any folder are sure to wow a potential client, customer or partner, in many cases first impressions do count, and presenting important documents appropriately, creatively and interestingly can gain you major brownie points before you even open your mouth to deliver a pitch.

Creating a beautifully designed folder is easier said than done however, but with the help of our presentation and packaging experts you can make a lasting impact on every one your company comes into contact with.

1. Use the highest quality materials

Whilst a great design will add plenty of pizzazz to any folder, investing in high quality materials will give the impression that you are a company that ensures the highest standards for your products or services. Here at Lion Presentation, we use only the best materials to enable our customers to make a great first, second and third impression at each and every meeting or corporate event.

Our folders are available in polypropylene, paper over board or PVC, each of these materials offers their own benefits, which our team will be happy to advise on to ensure you have the beginnings of a folder that works for you. If you’re hosting another company in your location, you will want your brand logo displayed using things like branded counter mats.

2. Remember – size matters

Choosing the correct size of folder will also influence the overall design and the finished product, our folders are available in A3 or A4 making them the perfect accessory to frame reports, product information, notes, manuals and other corporate materials.

3. Don’t forget about the extras

We utilise a range of advanced techniques to ensure your folders are as unique as your company and its products or services. Screen printing, full colour litho, embossing and foil stamping can all be used to make your folder stand out for all the right reasons.

4. Say more about your brand

Branding your presentation folders will ensure the clients, customers and partners that receive them make no mistake that the materials inside are from your company. As well as producing a design that is unique to your organisation, branding can also market your company a little further afield – after all, who knows who might see it! Branded folders offer a marketing material like no other, making your brand memorable to all those who encounter it.

5. Simplicity is key

Whilst we offer a variety of bespoke solutions for businesses looking to put their best face forward in their respective markets, keeping the overall design simple and elegant using our advanced techniques and options is the key to presenting a professional image.

Via https://www.lionpresentation.co.uk/5-ways-to-create-beautifully-designed-presentation-folders/

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Wheres The Clipboard When You Need It?

The World has changed markedly in the past 15 years with the EXPLOSION of the internet. And for the most part I think we’d all agree that the change has been for the better – except for spam. I mean could you conceive of going back to a world without Google? Without Online banking? Without email? And what about kids – would they know how to communicate with each other without Facebook, Twitter & MSN? Oh yes, the world has changed.

It’s not all good…

For all the good that has evolved from our recent advances, there is also some bad. We seem to be forgetting the little things in life. Why send a birthday card when an email will do? Why send an email when a Facebook message will do? And because we deal with computers more it means we deal with paper less. How often have you lost the stapler or hole punch or clipboard in the last couple of years? I’ll bet it’s happened because we rely on these things less and less. But we still rely on them.

The more efficient the technology we deal with becomes the more infuriated we get with the inefficiency that surrounds us, particularly in a work environment. Lion Presentation is in the business of efficiency and organisation – especially in the office. We stock folders, files, dividers, clipboards – you name it we stock it. Our Clipboards are selling very, very well at the minute and we now also supply A5 Clipboards. Furthermore we will brand it with whatever you want – company logo, a special seminar, personalised – just tell us, we’ll do the rest.

Via https://www.lionpresentation.co.uk/wheres-the-clipboard-when-you-need-it/

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What should I put in my record of achievement folder?

***Updated 13/03/19***

Another popular article from our vault of previous blogs, we’ve updated it for you guys with more advice about what to put in your record of achievement folders.

Your folder should essentially contain a variety of documents, all of which will assist you when organising your career plan and making a great impression at interviews. The first document that your record of achievement folder should include is an action plan, many individuals tend to update this action plan on a year-on-year basis and this shows prospective tutors and employers what your capability is when fulfilling short and long-term goals.

Your action plan should detail your achievements for the year that has passed as well as what you wish to achieve in the year ahead. Try to keep this plan as clear and concise as possible with bulleted action points that will enable you to build on your success and progress to the next level of your education or career. Also, don’t be afraid to highlight weaknesses and how you plan to overcome them for a realistic and focused outlook. Many students also include progress checks to highlight their development across a shorter period.

Record of achievement folders also contain your curriculum vitae and your cover letter, which is already a part of any successful job or college application. Your cover letter should give a clear and specific view of your achievements as well as highlight why you are the right candidate for this particular college course or job role. Your cover letter should also highlight your achievements both inside and outside of the classroom.

Use your CV and cover letter as the basis for the following sections of your national record of achievement –experiences, employment details, achievements, skills and abilities. In these sections you will be able to elaborate on what has been stated in your cover letter, giving your prospective employer or tutor the chance to delve a little deeper into your personal and professional life. Your record should also back up any claims made regarding academic achievement whether that be exam results or additional training so make sure you include your certificates.

Via https://www.lionpresentation.co.uk/what-should-i-put-in-my-record-of-achievement-folder/

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Business Branding with Desktop Calendars

***Updated 12/03/19***

Another great post from way back when we first began sharing content, we had such great feedback that we decided to update the post for you.

Desktop Calendars

Are you looking for new and creative ways to advertise your product or service? Desktop calendars are cost effective and innovative ways to get your business out there, increasing exposure to potential customers, and perfect gifts for existing customers.

If you have your own business you will know that it is vitally important to keep your marketing efforts fresh and constant. If you want to make sure that your business stays at the forefront of potential customers’ minds, you should always be seeking new and innovative ways to stay ahead of your competition, especially when it comes to marketing and advertising.

Be Creative To Stay Ahead Of The Competition

With this in mind one very creative and effective way to stay ahead of the competition is to use stationary items to promote your business or service. In addition to common branding items such as bags, pens and other small items, desktop calendars are great ways of getting your business and brand out there and noticed.

Here are some quick, yet valuable reasons why using desktop calendars as an additional advertising effort are beneficial for your business.

Using Desktop Calendars

Desktop calendars can be easily customised to reflect your business and its product or service. Each page of your company’s desktop calendars could include images such as photos different products that your business has to offer for each day of the month. You will easily be able to choose your own colour scheme for your personalisd desktop calendars, which is ideal if your brand can be recognised by its colour scheme. Each page of your calendar could also include call to actions, or slogans relevant to your product or service.

If you are seeking cost effective ways of promoting your business or services branded desktop calendars may just be the perfect solution. As desktop calendars are used for a full year, this means that you will only need to buy them on an annual basis, thus your costs will be kept minimal.

Desktop calendars can also be used as gifts. This is very handy should you be looking for ways to reward or thank existing customers for their loyalty. Many customers will appreciate the thought and gesture of receiving customised desktop calendars, and they are great items to send out to your existing customers around Christmas and New Year. Taking care of your customers and going that extra mile is a great way to secure professional relationships further and a great way to enhance the image of your business.

Whether you are looking for ways to reach new potential customers, or ways to thank loyal customers desktop calendars are ideal. They are low cost, and effective ways to market and promote your business products or services, and are extremely versatile so you can easily create a promotional item that looks great and showcases your company.

Reach New Customers!

Reach new customers, and reward your existing customers with desktop calendars. You can easily create desktop calendars that promote your business, which not only look great, but are cost effective too!

Via https://www.lionpresentation.co.uk/business-branding-with-desktop-calendars/

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How to Promote Your Brand Offline

We really liked this post, so we have decided to bring it back and republish it again for our readers. Please read on…

Whilst the online world offers limitless marketing prospects for both big and small businesses, taking time to promote your products or services the old fashioned way is equally as important. Promoting your business offline can help spread your brand message further, but where do you start when it comes to marketing your products or services away from the comfort of the net?

Brand your company essentials

As well as adding your logo and tagline to letterheads and paperwork, it is also essential to brand those everyday items your workforce take to meet clients and customers in person. Clipboards, presentation folders and ring binders can all be personalised to incorporate your company logo, tagline, contact details and colours, and can transform your workforce into a walking advertisement for very little cost.

Here at Lion Presentation we offer a range of bespoke clipboards, customised ring binders and presentation folders, and work with each and every one of our clients to ensure their brand vision is delivered effectively with exceptional results.

Gifts and giveaways

Showing your generous side can have excellent results in terms of advertising your brand to new and existing customers. Branded promotional items such as tax disc holders, credit card wallets and Oyster card holders make perfect gifts and can be designed, manufactured and distributed cost effectively to increase your business’ visibility. Giveaways can also be launched using these products to reach consumers a little further afield.

Network in person

Whilst most of our networking is now confined to the likes of Twitter, Facebook and LinkedIn, attending events and conferences can still be a great way to promote your brand. Networking in person will allow you to meet face-to-face with potential business partners and customers, and make a professional yet personal connection. There are seminars and conferences taking place all year round in most sectors, so take advantage of these to communicate your brand message.

Utilise your expertise

As a leading business promoting your brand and its message offline is all about playing to your strengths. You are no doubt an expert in your field and sharing this experience with both customers and clients will help you build credibility and increase your brand’s visibility within your sector.

Attend industry and trade events, run workshops, speak at seminars and conferences, and become a vital resource for the local, regional or even national press to share your expertise.

Via https://www.lionpresentation.co.uk/how-to-promote-your-brand-offline/

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